Hulu’s Content Strategy (???)
By Charles | September 23, 2008
I have been a fan of Hulu’s since it was launched. The UI is simple and clean, and the content is excellent. The b2c value proposition is very clear. Consumers enjoy the Hulu experience; and as a result Hulu is now one of the top 10 video sites in the US.
Lately, I’ve been spending more time thinking about Hulu from the b2b perspective. One question that has been on my mind is how they decide which films and shows to take, and which ones to leave on the shelves.
“Popular video aggregator Hulu… says it now has roughly 900 titles from more than 100 providers…”
I am surprised to see that Hulu has 100 content providers. I have browsed through a lot of the content on their site and have recognized the brands of many different rights owners that have licensed their content to Hulu. (In many cases, I have already worked with the digital media BD teams at each company.)
With the proliferation of new media brands like Strike TV, Next New Networks, Filmaka, etc.; I wonder where they will draw the line. How will Hulu’s gatekeepers decide who can enter and who must remain outside in the cold? How are the content programming schedules created?
These questions are meant to be open-ended. I look forward to watching Hulu as it evolves…
Topics: content programming, distribution, online video |
